How Three Powerhouse New Yorkers Spend Their Sundays

Goal: Present Uniqlo's new intimates line, including its Wireless Bra and Beauty Light Bra, as something more than just underwear by highlighting the line's ease and comfort for at-home lounging and self-care.

My Contribution: I came up with the campaign's concept—"How Do U Sunday?"—after sitting in RFP meetings and seeing the campaign through the selling point. I, however, left NYLON for another job after it sold through and did not see its execution through.

For more on the campaign, head to NYLON.