the best sunglasses for your big vacation
PHOTO BY STEPHANIE GONOT; ART DESIGN BY ISABELLE RANCIER & MARIE-YAN MORVAN
Goal: Promote Tiffany & Co.'s new sunglasses line with an Instagram-first campaign highlighting a fantasy vacation for the summer. (Hover over the images below for slide copy.)
My Contribution: Oversaw the story's ideation from initial RFP to sell-through. Worked with set designers on creating the respective getaway icons. Wrote the corresponding article copy along with the social copy.
For more on the story, head to NYLON.




