The Estée Lauder Companies’ Breast Cancer Campaign

 

Spring Studios has partnered with The Estée Lauder Companies to concept and produce its annual Breast Cancer Campaign for over five years. I’ve been working with The Estée Lauder Companies’ team since I joined Spring in 2018. Together, we’ve developed 2019’s Breast Cancer Campaign and are currently in the middle of finalizing 2020’s.

2019
Hope For A Cure Unites Us All

15 ribbons, diverse in size and material, represent the stat “Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer.” Hope for a cure so every 15 seconds, somewhere in the world, a woman isn’t diagnosed with breast cancer…

15 ribbons, diverse in size and material, represent the stat “Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer.” Hope for a cure so every 15 seconds, somewhere in the world, a woman isn’t diagnosed with breast cancer became our CTA.

Drawn Together is a social UGC campaign calling on everyone to show their support for the Breast Cancer Campaign’s mission to create a breast cancer-free world by sharing a photo on social of a pink ribbon drawn on their hand.