NYLON’s Big, Bold, And Beautifully Pink Gift Guide

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Goal: Cult-favorite tarte cosmetics challenged NYLON to position its new maneater mascara + swamp queen palette as 2016 holiday gift must-haves.

My Contribution: I conceived the gift guide theme, conducted the product research (images below), wrote and executed article + social copy.

For more information on the holiday gift guide, head to NYLON.