NYLON’s Big, Bold, And Beautifully Pink Gift Guide
Goal: Cult-favorite tarte cosmetics challenged NYLON to position its new maneater mascara + swamp queen palette as 2016 holiday gift must-haves.
My Contribution: I conceived the gift guide theme, conducted the product research (images below), wrote and executed article + social copy.
For more information on the holiday gift guide, head to NYLON.