The One Sneaker That Goes With Everything
PHOTO BY ED SINGLETON, ASSISTED BY KYLE THOMPSON; STYLED BY LIZ RUNDBAKEN; HAIR BY ELIN NYBERG; MAKEUP BY LEILANI SUNGLAO
Goal: Highlight the versatility of Puma's new Muse Echo shoe through a fashion editorial featuring a variety of styles—both dressed-up and dressed-down.
My Contribution: I came up with the initial concept that was pitched and sold-through to the client. From there, I wrote the corresponding article and social copy, ensuring proper placement across all social channels and newsletters.
For more on the story, including copy, head to NYLON.
