Nike Just Dropped The Shoe Of The Summer

Goal: Position Nike's Air Max 270 as the ideal shoe for summer and music festivals, in accordance to Nike's wish to align itself with festival culture.

My Contribution: Wrote article copy (below) using brand-provided copy points and handled the article's social promotion across Facebook, Twitter, and Instagram.

For more on the story, head to NYLON.

What makes anything "the blank of the summer"? A permanent sense of freshness, for one, and an indefinable vitality. The whatever of summer is something that we won't easily get bored of, and it's usually capable of carrying those summery vibes well into the colder months. We see it with songs, of course, but the same attitude can also be applied to our summer (and festival!) wardrobes.

This summer, Nike's going for that coveted title: shoe of the summer. With nods to its iconic Air Max 180 and Air Max 93 kicks, the new Nike Air Max 270s are truly where it's at. They pop with bold color and boast Nike's highest Air Max heel, ever. Those 32-mm tall heels mean total comfort and make for instant street style moments. Though the Air Max 270s are lifestyle shoes, they're built with Nike's running technology in mind. This means they're ideal for all the running around one does at music festivals. Plus, the eight colorways make snapping that #OOTD a breeze. Dress 'em up, dress 'em down, dress 'em however your heart desires. These shoes are as versatile as they come, allowing whoever laces them up the freedom to explore, dance, and explore some more for hours on end. 

Oh and don't worry, logo fiends. Nike's got an updated '90s classic for you, too. Slip into a pair of Nike's Air More Uptempo Women's Shoe and watch as heads turn and people come up to you asking where they can cop a pair themselves. The classic basketball silhouette wears its Air on its sleeve. Visible air cushions provide ample comfort and some future-edged cool. Pair them with your favorite athleisure staples or go all out and throw them on with your neon jumpsuit, neon backpack, and Day-Glo body paint. The fluorescent pinks, yellows, and oranges are made for a good time. Don't think too hard about it! Make like Nike and Just Do It. These shoes and the Air Max 270s were made for partying in and that's just what you'll be doing all summer, right? Right.